Made to Stick
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Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we
… More »Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
« LessMode of access: World Wide Web.
Audio file.
Title from image on Web page (viewed on Apr. 10, 2007).
Previously released on compact disc, 2007.
Unabridged.
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Add a CommentWhy do some ideas thrive and others die? This is the question posed by brothers Chip and Dan Heath. In researching this question, the authors have come up with 6 principles that are foundational for making ideas memorable. From education to business to non-profit, this book is a must-read for those hoping to make a big impact with their ideas and plans. Communication can involve anything from a simple memo to an advertising campaign – and we all want the ideas involved to remain with people afterward. This quick-paced, insightful read is guaranteed to give the reader something to think about and challenge them to make their ideas stick.